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TOP The museum will reopen on 24 Jun. --> Closed --> Caretta Shiodome, Higashi-Shimbashi 1-8-2, Minato-ku, Tokyo | 03-6218-2500 Hours Tue - Sat 12:00 - 18:00 Closed --> ＊12:00-18:00 until further notice --> The only advertising museum in Japan. --> About us Plan your visit Facilities Museum calendar Group tour Apply for media coverage Exhibitions & Events Permanent exhibition Temporary exhibition Events Library Collections Notices & News releases Shop Access JP EN ( other ) Collections Collections Nishiki-e 看板 錦絵 絵双六 引札 絵びら 新聞広告 PR紙 景品・付録 ポスター --> Sign Nishiki-e Ads Esugoroku(Parcheesi) Hikifuda(Flyer) Ebira Newspaper Advertising PR Magazine Premium ＆ Supplement Poster Nishiki-e Generally speaking, nishiki-e refers to multi-colored woodblock ukiyo-e prints as perfected by Suzuki Harunobu and others in the mid-Edo period. In other words, by developing a printing technique equivalent to today’s tonbo (“dragonfly”), which is referred to as “register,” it became possible to produce prints with various colors and mass produce them, leading to the rapid growth of nishiki-e. With their origins in ukiyo-e, nishiki-e initially focused on images of kabuki and the pleasure quarters, but they later became popular for the wide variety of works produced, including those depicting the daily lives of townspeople. While it cannot be said that nishiki-e in the Edo period were an advertising medium, there were some nishiki-e that subtly included signboards in their pictures of famous places, those that depicted scenes of stores themselves, those that seem to have intentionally depicted the names of stores and products, and those that included products in portraits of popular kabuki actors or placed product messages in speech on kabuki prints. Given this, it is thought that Edo merchants, who took note of nishiki-e as an information medium, collaborated with publishers of nishiki-e in using them for advertising. In the Meiji period, whereas nishiki-e began to show signs of gradual decline, there emerged nishiki-e newspapers that functioned like newspapers to inform people about the world, as well as nishiki-e that were a kind of precursor to today’s posters that function as advertising. Number of hits： 広告絵双六 令嬢成長双六 広告絵双六 令嬢成長双六 広告絵双六 令嬢成長双六 広告絵双六 令嬢成長双六 広告絵双六 令嬢成長双六 --> The Ad Museum Tokyo is managed by Yoshida Hideo Memorial Foundation Site Policy Copyright. The Ad Museum Tokyo All Rights Reserved. -->