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Ritsumeikan University Researcher Database 日本語>> TOP page TOP page > KOIZUMI Hideaki （Last updated : 2023-06-10 12:12:44） KOIZUMI Hideaki Department / Course College of Social Sciences Department of Social Sciences Title / Position Professor Achievement Other Affiliations Profile Academic background Business career Committee and society Research activities Qualification and license Subject of research Research summary Research summary(Photo/Image) Present specialized field research Books Papers Others Academic conference presentation Other research achievements Works Winning science prize Grants-in-Aid for Scientific Research -KAKENHI- Competitive grants, etc. (exc. KAKENHI) Achievements of joint.Funded research Acquisition patent Ritsumeikan Research Funding teaching Subject Teaching achievements social activity Activity in society Research exchange preferred theme Others Message Home Page E-Mail Address Department laboratory expense researcher number researchmap Researcher code External Researcher ID Other Affiliations 1. Graduate School of Sociology   Academic background 1. 2022/12/02Degree Acquisition Doctor of Philosophy in Sociology (Sociology) 2. │ Aoyama Gakuin University Completed the doctoral course in Business Administration Research activities 1. Japan Academy of Advertising 2. The Japan Society of Marketing and Distribution 3. Japan Association for Consumer Studies Subject of research 1. Advertising Business/ Advertising agency compensation 2. Advertising media planning 3. Celebrity ads for brand building Research summary Studies of advertisement (advertising transaction and media planning) Advertisement industry is undergoing the great changes of the environment due to the introduction of new media and the participation of foreign-affiliated companies. I am engaged in the research using my business experience. Present specialized field Commerce(Advertising Business/ Advertising agency compensation/Advertising media planning) (Keyword：Advertising) Books 1. 2022/03/30 Title: The Advertising Theory of Organism -Another Advertising Theory for the Digital Society- │ (Sole-authored)   Papers 1. 2022/06/20 Social Roles of Advertising From economic, social, cultural and management │ ,pp.3-20 (Sole-authored)   © Ritsumeikan Univ. All rights reserved.